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AAA AUTO sales in 2014: 63,613 cars sold, a year-on-year increase of 12.3%

For 2015, the Group awaits sustained growth of sold units on the 2014 level.

AAA AUTO Group sold 63,613 cars in 2014, an increase in sales of 12.3% year-on-year. For 2015, the Group is planning further regional and international expansion, further development of its exclusive Mototechna brand, and a new focus on the B2B segment. The Group is expecting vehicle sales to continue to grow this year at a rate similar to 2014.

“Thanks to a continuous increase in demand and a larger share of individual markets, we have managed to surpass the planned target of 63,000 cars, and we rounded off 2014 by achieving a new record of 63,613 cars, with a year-on-year growth of 12.3%. This is our best result since 2007, when we had more branches. In 2015, we expect sales to continue to grow at a similar pace, but this will of course depend on the overall state of the economy,” says the CEO of AAA AUTO, Karolína Topolová.

The average price of a car was CZK 170,000 in 2014. Of the total number of cars sold, 4,643 were exported abroad. Under the Mototechna brand, which specialises in almost-new and luxury cars, AAA Auto Group sold 9,023 cars. The Group sold the largest number of cars in August (5,947); in the Czech Republic, the most cars were sold in March (3,900).

The company is planning further expansion in 2015. “As we have already announced, we will soon be returning to the Polish market. We will start by reopening our Warsaw branch in Piaseczno and, if successful, other branches will follow. We will also continue our regional expansion, both by enlarging our existing centres and by opening new ones in towns with more than 40,000 inhabitants. We would like to open one to two branches in the Czech Republic, Slovakia and Hungary during the upcoming year; we already have our eyes on a number of locations,” continues Karolína Topolová.

The Group will also focus on some specific segments in 2015. “In the past year, we have recorded a substantial growth in sales of used cars to companies and small businesses. We are therefore preparing significant enhancements to the range of services offered to these customers. Our advantage is that we can supply small fleets of up to 10 cars anywhere in the country, thanks to our dense network of branches. We will also focus more on the growing almost-new and used luxury car segment, which we sell under the Mototechna brand,” adds Karolína Topolová.