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JLL Unveils RED, its Corporate Real Estate Data and Insights Platform

JLL’s new global data and insights platform connects data, technology and people to reach new levels of productivity in corporate real estate.

Data science arrives in ground-breaking form in corporate real estate with the launch of JLL’s global data and insights platform, RED. As corporate real estate’s first open and scalable data and analytics platform, RED is a revolutionary approach to uncovering insights that can power business performance and reach new levels of productivity in the workplace and workspace.

RED brings together master data governance, knowledge management, business intelligence and advanced analytics, underpinned by cutting-edge technologies and tools to dramatically improve real estate decision making. The RED platform is designed to integrate CRE data with sales, workforce, finance, economic and other business data to offer a holistic view of a corporation’s business and macroeconomic environment. Its open architecture enables a company to integrate data from almost any source and rapidly visualize the results through interactive dashboards, offering greater visibility and ultimately, actionable insights to improve operational efficiency. 

Smarter, better decisions to improve productivity

Corporate real estate executives are experiencing growing pressures to contribute measurable value to their organizations. According to JLL’s 2015 Global Corporate Real Estate biennial survey and report, 77 percent of corporate real estate executives say that managing operating expenses is a C-suite priority, and 61 percent report pressure to improve the productivity of their physical real estate assets.

“Corporate real estate (CRE) is a top three company expense, and RED enables CRE teams to answer the most complex questions around business productivity with one simplified, integrated view,” explains Vincent Lottefier, Global Director and CEO of Corporate Solutions, EMEA. “It’s about empowering and equipping clients with real-time insights so they can be more agile and are better equipped to respond swiftly to our ever-changing corporate real estate environment and business pressures.” 

Available exclusively to JLL’s corporate clients, RED is based on the same cutting-edge technologies used by banks, telecommunications companies and other industries to automate and manage large volumes of data from diverse sources.

RED offers a full spectrum of tools to uncover areas for improved productivity with customizable dashboards and detailed analytical models. RED can help with real estate and business decisions such as:

• Planning post-merger consolidations;
• Creating cost-benefit analyses for different expansion scenarios, such as relocation versus renovation or expansion. This predictive capability is informed not only by real estate data, but also by staff costs and availability, quality-of-life factors, employee preferences and more;
• Viewing energy usage trends across portfolios;
• Analysing lease terms and expiration timetables across multiple markets; and
• Determining which corporate locations are more productive than others.

Designed with client needs at the heart of its solution

The RED platform is designed to be technologically nimble, flexible and tailored specifically for each client, so that it operates seamlessly across various platforms to optimize performance.

“We built this platform with and for our clients,” explains Chris Zissis, EMEA Chief Information Officer at JLL. “We wanted to offer the only industry platform that advances the science of real estate without requiring our clients to make major new technology investments or undertake lengthy enterprise resource planning implementations. This isn’t just a new piece of technology; fully integrated into our proposition and lead by world class experts this is going to transform the way that we service our clients, helping them to drive real value from their real estate through the use of data and insights.”

“We want to make it easier for our clients to make smarter decisions and deliver it where and when they need it.  With RED, executives can immediately access real-time data in the field, on their mobile devices, at their desks or anywhere. The world is changing quickly and we want our clients to be ready,” said Lottefier.

For a look at RED’s capabilities, click here

A leader in real estate outsourcing, JLL’s Corporate Solutions business helps corporations and public institutions improve productivity in the cost, efficiency and performance of their national, regional or global real estate portfolios by creating outsourcing partnerships to manage and execute a range of corporate real estate services. This service delivery capability helps corporations improve business performance, particularly as companies turn to the outsourcing of their real estate activity as a way to manage expenses and enhance profitability.