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Youth Charity The Prince’s Trust Launches Digital Transformation with Oracle to Boost Support for Young People

Charity invests in new website and business systems to revolutionise its services and user experience.

The Prince’s Trust has launched a digital transformation programme in collaboration with Oracle to revolutionise the way it helps disadvantaged young people. Named “Project Insight”, the programme includes the launch of a new website, new customer relationship management system, “Frontline”, and new reporting system, “Dash”, with further developments planned over the next three years.

The new user-friendly website is easier to access and navigate, and has been optimised for mobile users. Enhanced web enquiry forms make it much simpler for young people to request help and find information on the charity’s many programmes.

The website is also linked to Oracle Customer Relationship Management (CRM) so that enquiries are instantly passed on to The Prince’s Trust’s outreach team. As a result, the team can more quickly match young people with the best programmes to suit their needs.

As part of the next phase of The Prince’s Trust’s transformation, the “Frontline” CRM system will allow the charity to better track young people’s progress from the instant they make their initial enquiry through to their move into work, education, or training. With this more complete view of young peoples’ journeys The Trust will be able to deliver a higher quality experience every step of the way.

The new Oracle systems will also allow the charity to automate the collection and management of its data, replacing manual processes that previously took up a significant portion of its employees’ time. As a result, The Trust’s employees will be freed up to spend less time managing these processes manually so they can spend more time working directly with young people.

The “Dash” reporting system will eventually enable The Prince’s Trust to produce in-depth reports on its programmes based on information collected by the CRM system. This will allow the charity to more easily evaluate the success of individual services and help it make an even stronger case for additional support from external partners.

• Supporting Quotes

Rebecca Galambos, Programme Director for The Prince’s Trust, said: “The Trust is one of very few charities to undergo such a radical transformation. These changes will be instrumental in helping us better engage with young people and we are incredibly excited about their potential to make us more efficient, help provide better quality support, and ultimately reach more of the young people who most need our help.”

“We are extremely grateful to Oracle for their support in making this project a success.”

Dermot O’Kelly, Senior Vice President for Oracle UK, Ireland and Israel, said: “The skills young people need to succeed in the UK’s competitive job market keep evolving, and it’s essential that individuals from all backgrounds have access to the resources they need to find employment. The Prince’s Trust’s transformation will hopefully set an example for other third sector organisations looking to improve their services using digital technology.”

“Oracle has been a supporter of the charity for many years, and to see our technology make a real impact on how the organisation, as a customer, operates and engages with young people is hugely rewarding.”

Youth charity The Prince’s Trust has helped more than 825,000 young people since 1976, giving them the skills and confidence to turn their lives around. It works with 13 to 30-year-olds who have struggled at school, have been in care, are long-term unemployed or have been in trouble with the law. Three in four young people helped by The Prince’s Trust move into work, training or education