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AUTO IN ltd. has just opened a first Czech FordStore outside Prague

AUTO IN ltd. has just opened its FordStore. This flagship Ford showroom is the first in Czech Republic outside the capital city of Prague. FordStores feature not only refined and relaxed showroom ambience but also a whole new level of services and the highest standards of repair and maintenance.

Like a showcase for the Ford brand, the FordStore concept catches one’s attention with the new showroom design accompanied by unparalleled services. That’s why only pre-selected dealers can apply for the FordStore designation. AUTO IN FordStore is the first of its kind outside Prague, the country’s capital. 

From the outside, customers will notice an all-new looks dominated by a huge Ford logo. Inside, they will find a completely reworked showroom area with light ambience, bold design and separated display areas for particular model groups (SUV, Focus ST, Mustang…). Based on blue, white and orange, the new visual style creates relaxed, modern and dynamic atmosphere. There are dedicated areas where customers can speak to sales staff, learn about Ford and its products or just relax enjoying coffee or other refreshments. Directional signs provide guidance. 

The AUTO IN FordStore in Pardubice features a large-area screen consisting of nine 55” displays where customers can configure and check their new car almost life-sized. A “Vignale lounge” offers a comfortable leather sofa and an interactive coffee table whose desk doubles as a large touchscreen connected to the Internet. 

Another new feature of the just-opened FordStore is excellent connectivity. Customers can obtain information on Ford vehicles from tablets placed all over the showroom and connected to the Internet via fast wireless network. 

FordStore represents a certain level of exclusivity and privileged position within the dealer network. Only FordStores are authorised to sell and hand off the most desirable models like Ford Mustang, Ford Vignale or Ford Focus RS. 

“I am delighted that the first Czech FordStore outside Prague and second in the country arose right here in Pardubice, in of our six dealerships,” said Miloš Pavlíček, the owner of AUTO IN ltd. “I believe that we have already convinced both the motoring public and Ford national organisation that a top dealer can succeed beyond the capital city. I am sure the new FordStore will allow us to serve our customers even better and that it will further accelerate our business,” he added.