CBRE: 30 new retail brands have entered the Czech market over the past two years
27.04.2016Company: Amcham
A survey from CBRE, the world leader in commercial real estate services, reveals that a record number of 185 commercial brands has expanded into five countries of Central and Eastern Europe (CEE) from 2014 to 2015, with a total of 550 new shops and stores being opened. The report 'How Active is the CEE Retail Market" published by CBRE estimates that there are plans for another 75 openings this year. The supply on the Czech market increased in the past two years by 30 new brands.
When choosing a destination for a new retail outlet, 82% of expanding brands prefer "prime" locations, with 77% of these brands choosing shopping centres and 78% opting to place their first store in the capital city. The second option for retailers, especially those in the Luxury and Business sector, is to opt for High Streets such as Pařížská Street in Prague or Shopping Galleries as the first location, or in a shopping arcade. Preferences vary slightly by country, largely depending on the type of goods the company offers.
In Romania and Slovakia, the most favourite destination for new brands is by far the shopping centre, while the destination of choice is more balanced between shopping centres and the High Street in the Czech Republic and Poland. In terms of Central and Eastern Europe, the Czech Republic is the target destination for brands offering luxury goods. Half of these companies entering the CEE market for the first time choose Prague to be their first store location.
Veronika Tebichová, Head of Retail Agency CBRE
The CEE region currently shows largely strong macroeconomic indicators, with growth in consumer spending and incomes while offering a sufficient supply of quality retail space. In light of these facts future expansion by international trading companies are expected in the market, as Central and Eastern Europe is becoming a major destination for retail brands.
| 2014 | 2015 |
|---|
| Adidas NEO |
Bar Rock
|
| Bears&Friends |
Barbour |
| Fjällräven |
Bossini |
| Gino Rossi |
Brioni |
| Kiehl's Since 1851 |
Brums |
| La Vie |
Camp David |
| Moncler |
Jeff de Bruges |
| Pennyblack |
Kusmi Tea |
| Sinéquanone |
Marc O´Polo |
| Sizeer |
Orchestra |
| Superdry |
Petit Bateau |
| Tiger |
Skechers |
| Tosca Blu |
Stuart Weitzman |
| Vanilia / Von Zeiten |
Tory Burch |
| Woolrich |
Twin Set |
Zdroj: CBRE Research
