Citrix Commits to Small and Medium Businesses
12.03.2012Company: Amcham
New Citrix Solution Advisor (CSA) SMB Specialist Programme will support SMBs’ rapid adoption of desktop virtualisation.
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Citrix Commits to Small and Medium Businesses
New Citrix Solution Advisor (CSA) SMB Specialist Programme will support SMBs’ rapid adoption of desktop virtualisation
Schaffhausen, Switzerland - March xx, 2012 - Citrix reinforced its commitment to partners focused on small and medium business (SMBs) through the launch of its Citrix Solution Advisor (CSA) SMB Specialist Program. This adds a new level within the Citrix Solution Advisor Programme. In order to capitalise on the demand for SMB virtualisation, this scheme will equip new partners with the necessary skills, products and incentives. It will enable them to effectively solve customer problems and fully integrate Citrix solutions with SMBs.
Citrix decision to develop this specialist programme has been fuelled by the increased SMB market demand for virtual desktops. In May 2011, a Gartner study found that “SMB organisations are adopting desktop virtualisation at an accelerating rate in order to reduce desktop management costs”. While the small and mid-sized businesses that have already deployed the VDI-in-a-Box solution are enjoying the benefits of enterprise-quality desktop virtualisation, it is the mission of the Citrix Worldwide Channel team to equip new partners going forward.
Partner benefits of the SMB Specialist program are also intrinsically tied to the solutions themselves. The combined VDI-in-a-Box and the Citrix GoToManage® cloud-based support offering make it easy for managed service providers and IT staff to remotely monitor and support virtual desktop deployments at multiple sites or customer locations while providing partners with additional revenue streams associated with consulting services.
Programme specifics
- Eligibility- To be eligible for the program, SMB Specialists are required to pay an annual $300 membership fee and need to become certified in order to sell Citrix VDI-in-a-Box. Certifications are also required to be eligible for benefits like Advisor Rewards, leads and a listing on the Citrix Partner Locator. However, they do not have to meet a minimum annual sales goal or certification requirements to remain in the program.
- Adaptability- Like all Citrix partner programs, the SMB Specialist program allows ample room for partner growth. As their customers’ needs may expand beyond the SMB space, SMB Specialists can easily evolve to higher partner levels (Silver, Gold, Platinum) within the Citrix Solution Advisor program.
- Rewards- All SMB Specialists are eligible for Citrix Advisor Rewards and can earn up to a ten percent reward payment for registered deals they close. SMB Specialists are also eligible for SMB sales leads, partner preferred pricing on Citrix training, extensive discounts on demo hardware and free access to demo software of most of Citrix products.
Quote
Tom Flink, VP, worldwide channel and market development, Citrix Systems
“The four months between the introduction of the SMB Specialist Program at Synergy Barcelona last October and today’s announcement supplied us with the proper time to refine the details and develop a complete package that we are proud to offer the VAR community. This program lays out a cohesive collection of services, marketing and sales tools and training discretely designed for service providers going after an exciting new market opportunity. We feel this offering meets the high standard of our other programs and solidifies our commitment to new and existing Citrix partners.”
Siaron van Wetten, director, channel marketing & programs EMEA
“For a solutions provider selling to a subset of customers relatively new to the world of desktop virtualisation, it is crucial that their sales teams be knowledgeable about the needs and pain points associated with the SMB space. Once certified, CSA SMB specialists will have the skills and knowledge needed to help their customers navigate successfully through the early steps of a virtualisation implementation.”
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Citrix Systems, Inc. (NASDAQ:CTXS) transforms how businesses and IT work and people collaborate in the cloud era. With market-leading cloud, collaboration, networking and virtualisation technologies, Citrix powers mobile workstyles and cloud services, making complex enterprise IT simpler and more accessible for 260,000 organisations. Citrix products touch 75 percent of Internet users each day and it partners with more than 10,000 companies in 100 countries. Annual revenue in 2011 was $2.21 billion. Learn more at www.citrix.com.
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