Citibank to launch a TV campaign in May
16.05.2013Company: Citibank Europe plc, organizacni slozka
PRAGUE – Citibank Europe plc will have its own TV spots sponsoring selected Czech Television shows as of May 1st, 2013. The campaign, prepared in cooperation with Publicis agency, will promote the Citi Life credit card. Two 10” versions of TV spot will be broadcasted during May before Evening and Sport News, and shows called Rub a líc and 168 hodin (News of the Week).
“Citibank normally uses other forms of marketing support of its products and services, such as advertisements placed on public transport vehicles,” said Andrea Klímová, Marketing Communication Manager. She adds: “After a long time this campaign brings Citibank in the Czech Republic back on TV and we believe that it will contribute to increased visibility of both the Citi Life credit card as well as Citibank brand.”
