AAA AUTO grows by 14% in Jan-June, with over 31,200 cars sold already this year
8.07.2014Company: Aures Holdings
Sales of used cars in the AAA AUTO network continue to forge ahead. The group has already sold 31,274 cars since the start of the year, which represents growth of 13.9% compared to the same period in 2013. The Group attributes its success in part to an overall recovery in the user car market, and the ever-increasing numbers of visitors to its website and users of its mobile application.
Sales of used cars in the AAA AUTO network continue to forge ahead. The group has already sold 31,274 cars since the start of the year, which represents growth of 13.9% compared to the same period in 2013. The Group attributes its success in part to an overall recovery in the user car market, and the ever-increasing numbers of visitors to its website and users of its mobile application.
On a country-by-country basis, AAA AUTO sold 20,926 cars in the Czech Republic, 8,313 in Slovakia, 1,388 in the Russian Federation and 647 in Hungary (where sales were not officially launched until 15.5.2014) over the first six months of 2014. June alone saw an increase of 9.9% year-on-year with 5,368 cars sold.
“I attribute our positive results to a constant improvement in services for customers, and especially our on-line presentation and portfolio of credit products for purchasing cars in instalments,” said Karolína Topolová, Managing Director of AAA AUTO. “Last month, the AAA AUTO website registered the highest ever visitor figures, setting a new record with a total of 175,000 users on 18 June. Over the first half of 2014, we received 22,323 requests for specific cars in the Czech Republic alone, with customers reserving them via the form on our website – this represents annual growth of almost 26%. The improvement was helped by an increase in stocks of used cars and also by modifications to the website, which is now better arranged and more user-friendly for customers,” said Topolová, emphasising her point.
In the field of credit products, fees charged by loan companies have fallen dramatically over the last half year. “Thanks to this, it is possible to get a loan from at least three providers with no fee at all. In addition to this, AAA AUTO has also managed to gain a no-fee, interest-free car loan for its brokerage portfolio, so the customer doesn’t pay a single crown more than he has to for the car,” said Topolová explaining the system.
“The high number of email queries gives us great optimism with regards to the outlook for further sales growth. In our experience, actual purchase of a car follows roughly three months after interest is expressed by email, which indicates that September and after that the whole of the third quarter should again be the high point of the current sales season,” said Topolová.
The mobile application is also contributing towards higher sales, with 36,177 users downloading it and roughly 1,000 people using it daily. “Since its launch, the application has already registered 478,223 visitors,” said Topolová. A third of customers use the application on iPhones and two thirds on devices with an Android operating system.
The company has also already made a final decision on the location of its new branches in Mladá Boleslav, Znojmo and Martin. “We have just started purchasing cars in Martin. We expect to be fully operational there by the end of the summer. We will start to purchase cars in Znojmo in August, and we have only to decide on the date for launching operations in Mladá Boleslav. In addition to this, we will also be opening a branch under the economy used-car brand Auto Diskont in Ostrava in a couple of weeks. The site is now ready and we are starting to fill it gradually with cars,” said Topolová.
Addresses of new AAA AUTO branches:
AAA AUTO Mladá Boleslav - Jičínská 414, Mladá Boleslav, CZ
AAA AUTO Znojmo - Brněnská 2939/23, Znojmo, CZ
Auto Diskont Ostrava - Trocnovská 2A, Ostrava, CZ
AAA AUTO Martin - Francúzskych partizánov 5605, SR
Contact:
Michal Häckl
Group PR Manager
Tel.: +420 283 068 536
GSM: +420 603 252 437
Email: michal.hackl@aaaauto.cz
