Estates and MPVs are the cars of choice before the summer holiday
24.07.2014Company: Aures Holdings
Increased sales of estate cars and MPVs during the summer are recorded every year. These cars are often used by their new owners for summer road trips and holidays. The high practicality of such vehicles seems to be the crucial criterion for customers when choosing a car.
The movement of lots of luggage and people, a typical situation for most families when going on their summer holidays, is reflected in sales numbers of MPVs and estate cars throughout the summer months. Customers typically come with the clear objective of buying a car that will take them and their family to their summer holiday safely and comfortably. AAA AUTO, the largest used car dealer in Central Europe, sold 1,490 estate cars and 603 MPVs in June alone. Generous boot space and plenty of room for passengers make these cars the ideal companion for summer travelling around the Czech Republic, and further afield as well.
‘Families often decide to buy a used MPV or estate car due both to its practicality and to the substantial financial saving compared to buying a new car. They often invest the money saved in a summer holiday, which in many cases they drive to in their recently purchased vehicle,’ says Karolína Topolová, CEO of AAA AUTO.
AAA AUTO’s response to a situation where a customer wishes to buy a car and then use it to go on holiday is a current promotion called ‘Up to CZK 30,000 cash for your holiday’, where it immediately pays out the money in cash when a customer buys a vehicle under specified conditions. This enables customers to buy the car without sacrificing their summer holiday.
