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Eliáš,K.: New options to gain relevant Business Management and Marcom competencies .

The competent professionals and skilled specialist  in the are of marketing communications are always on high demand.Combination of hands on approach and strong theoretical background  including the ability to work under the time pressure is needed.The solution exist –to study at the University of Finance and Administration.. The masters‘ study of Marketing communication aims at preparing highly qualified specialists ready to take leading managerial posts especially in marketing, communication, promotional and PR departments of companies and specialized agencies, in business and financial areas and in the area of public administration.

The theoretical basis of the study concentrates on an interdisciplinary knowledge of social, cultural, economic and political processes and changes in the context of global, transnational (multicultural) and the latest modern society. As for the area of professional specialization and subject orientation, the study focuses on mastering the latest knowledge of tools, strategies and methods applied in the integrated marketing communication, media and managerial practice of enterprises and companies.

A graduate will obtain, apart from theoretical knowledge and professional skills, also practical abilities to take optimal decisions and specific measures in the marketing area of manufacturing and business companies and other institutions, which, in order to achieve their goals, use marketing communication procedures (preparation and creation of communication strategies, marketing campaigns, selection of media to create marketing mixture and so on). A graduate will be prepared for working in or leading a team, he/she will be ready to prepare projects of strategic decisions and will be able to work with information and with modern information tools.

Focus is on:

Integrated marketing communication

Intercultural marketing and communication

Sociological theory of a modern society

Marketing management of a company

Media analysis

Creation of multimedia presentations

Law and ethics in communication

Psychology of customers‘ behavior

Global marketing

Consequently all master’s graduates of Marketing communication will be prepared to work on managerial posts and will be able to take leading roles after some more practical experience. The team of lecturers of VSFS also aims at preparing students to be professionally flexible in the area of commercial communication, communication of state administration bodies, non-profit organizations, in the area of social, political marketing and so on. Our graduates may find posts also as managers of marketing communications, in the role of spokesmen, employees of communication agencies, in the area of non-profit organizations, state administration bodies and authoritites. Our students are prepared for a variety of communication roles, especially of middle and high managerial posts of wide range of professions.

For further information pls.see :www.vsfs.cz