Today, Europe is profoundly uneasy. Consensus about our common future has broken down, politics has fragmented and many things we took for granted are being called into question. Public debate often seems mired in the received ideas of yesteryear. Yet business executives making hard-nosed business decisions about where, how and when to invest have continued to opt for Europe.
In 2016, we found, international investors launched more projects in Europe than ever before. In pursuing Europe’s opportunities, they are creating a quarter of a million jobs. Why? What gives them such confidence?
Economic trends and data show that much of Europe has returned to steady, if unspectacular growth. Europe’s expanding markets, and gently falling jobless numbers reassure investors that Europe is working, albeit imperfectly, unevenly and unequally.
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5,845 FDI projects, up 15% in 2016
1 million jobs created by FDI between 2012 and 2016
UK, Germany and France top the country rankings
Central and Eastern Europe (CEE) attracted more than half the jobs
European investors provide 56% of projects in Europe
A quarter of FDI goes into software and B2B services
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