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HP Demonstrates Leadership in 3D Printing & Immersive Computing at Barcelona Innovation Summit

Reinvention and innovation continue to drive us at HP, where we are creating new opportunities and building momentum across our entire portfolio. We have become faster, nimbler and more focused than ever before, enabling us to uphold our mission to engineer experiences that amaze.

We hosted this year’s Innovation Summit in Barcelona, Spain on 22-23 May, where attendees heard about HP innovations accelerating both the HP business and that of its customers.

The HP's second annual EMEA Innovation Summit, convening HP technology leaders with industry customers, media and analysts from around the world to explore emerging trends in cutting edge technologies too place last week.

This year's event focussed on 3D Printing and Immersive Computing – two critical technology areas poised to reshape our world. Attendees had a chance to discover and experience the latest advances in these technologies, including HP device innovations.

The plenary session explored 3D printing's role as catalyst for the 4th industrial revolution, as well as the practical levers that will need to align for the technology to disrupt the $12trillion global manufacturing sector. It examined HP's innovations across the immersive computing spectrum from 3D creation and collaboration to personalized product development and immersive VR and AR experiences.

HP will also consider the future impact of these technologies on business, people, society and the planet, and how any technology advances will need to be informed by four megatrends shaping our world – Rapid Urbanization, Changing Demographics, Accelerated Innovation and Hyper Globalization.

Additionally, HP announced at the Summit expanded installations of its HP Jet Fusion 3D printing solutions with digital manufacturing innovators Protolabs, Materialise, and ZiggZagg, and showcases its collaboration with the International Additive Manufacturing (IAM) 3D Hub. HP also revealed a number of new applications for its 3D printing technology, further information on which can be found here.

HP hosted two customer panel discussions on 3D printing and immersive computing. In the 3D printing discussion, three HP customers – ZiggZagg, Ficep S3, and Sculpteo explained how they are using the technology to transform their business. The three firms, from Belgium, Spain, and France respectively, have created new products and opened up new lines of business with 3D. The panel discussion explored key learnings and trends.

In the immersive computing panel discussion, Superfeet and Brooks talked about how they are developing personalized products through a combination of specialist scanning technologies and 3D printing. The companies both operate in the athletic footwear space and thanks to immersive computing advances, can now make running shoes tailor-made for individual runners using the HP FitStation.

"We want to reinvent how the world interacts with technology - how it designs, creates and manufactures, to accelerate the next industrial revolution," says Shane Wall, CTO at HP Inc. "At this exciting Innovation Summit, we will demonstrate HP's leadership in 3D printing and immersive computing, and how this is driving our future growth & innovation."

More information about 3D projects of HP in the Czech Republic can be found in the attachment. (in Czech language only)