Create high-value, substantive relationships with key external stakeholders that deliver mutual benefits including patient organizations, medical societies, media, payers, regulators, selected KOLs.
Establish trusting, long-term relationships.
Leverage patient advocacy groups for media related activity and support in access related activities on the level of payers.
The relationships should be based on values of trust, respect and transparency so that the patient perspective is systematically integrated into all aspects of activities delivery & decision making.
Access And Brand Strategy
Input of the patient and media relations perspective into Amgen brand plans throughout the lifecycle.
Specific input to HTA strategy to ensure appropriate access for patients.
Support patient access to medicines by working with patient groups, scientific groups, and health focused media and payers to help determine the value of innovation and address access barriers.
Supporting medicines usage and improving medicines adherence by working with patient groups to deliver optimal patient information and materials.
Internal Stakeholder Responsibilities
Leadership role to ensure EU activity and all CZ activity with CZ patient groups and scientific societies is compliant, aligned, coordinated.
Represent the CZ in Amgen’s overall EU patient group strategy through the International Patient Access Network (IPAN).
Support and contribute to best practice sharing within the IPAN.
Help ensure a clear understanding and implementation of Amgen’s policy of interacting with patient groups to ensure best governance and compliance.
Monitor the external environment with respect to patient groups and inform the company of future trends so they can be built into Amgen strategy.
Represent the voice of patients in the matrix environment involving value access & policy, medical, marketing, communication, public affairs and R&D teams.
Serve as local single point of contact for Corporate Communications for all locally initiated internal communications activities.
Own and drive content of the CZ website (Amgen.cz)
Preparation of Internal newsletter and promotion of CSR (corporate social responsibilities) activities.
Policy
Utilise excellent understanding of the patient perspective to support the development of Amgen’s position on Healthcare policy in collaboration with the VAP Sr. Manager.
Ensure the affiliate colleagues are aware of expert thinking and current trends within patient focused policy.
Support the shaping of the CZ environment in relation to patient policy through engagement with senior stakeholders in patient groups and taking a leadership role within the trade association regarding patient group activity.
